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Our search engine optimization packages include the following elements:
1. Benchmark Report:
In order to ensure a successful SEO campaign, we have to understand where you are today. This report shows in detail which search engines and keywords your website is being found under - before our SEO process begins.
2. Keyword Research & Selection:
Using our industry-leading SEO tools, we complete an in-depth analysis of your website, its content and your competitive landscape to determine the most effective keywords and phrases, ensuring that each phrase is relevant to your site and regularly searched by your prospective audience.
3. Search Engine Optimization:
This process makes your website “search engine friendly”. Based on the selected keywords, we apply our best-practices SEO methodology to your website.
4. Search Engine Submission:
We carefully submit your website to the top search engines and directories in strict compliance with anti-spam guidelines that have been established by each search engine.
5. Ongoing Monthly Optimization:
Our job is far from over after the first month of your SEO campaign. Due to the ever-changing landscape of the search engine industry, an ongoing and proactive approach must be taken to stay competitive. We analyze your SEO report every month and make adjustments to your web page optimization to achieve maximum results.
6. Ongoing Monthly Submission:
As we implement the monthly optimization changes, we notify the search engines to ensure that they process these changes. This helps your site gain long-term search engine exposure.
7. Link-Building Program:
Link popularity plays a vital role in a search engine optimization campaign. We will identify the number and quality of websites that are currently linking to your website, and work with you to find new websites with which to build strategic link partnerships. This will result in an increased Page Rank, a criteria that major search engines such as Google use in determining the importance and rank position of your website.
8. Monthly SEO & Traffic Analysis & Reporting:
We work hard to achieve targeted exposure to your website; we work just as hard to report the results in an easy-to-understand format. This executive-style summary shows you where your site is ranked in each major search engine and lists the exact keywords that you are found under. We also evaluate how visitors are interacting with your website once they reach you and provide valuable insight on improving overall website performance. Reports are delivered monthly.
9. Ongoing Phone Consultation & Marketing Planning:
For large websites that cater to diverse sets of audiences, on-going planning and strategy development is necessary. Our experts will work directly with your marketing team, developers, etc., to create an evolving SEO strategy.
